how to create content calendar in excel

Easy to customize, this template can be used by most content teams with a little tweaking. Similar to a content calendar, an editorial calendar looks like an actual calendar. Plan, create and publish great content more consistently with this free content calendar template (available in Excel and Google Sheets). to optimize visits and engagement. Open Excel. 3. Excel: Here’s a marketing calendar template from Content Marketing Institute to get you started on a digital version. On the Developer ribbon, click Macros. Regularly scheduled program example: Convince & Convert’s own blog is our version of regularly scheduled programming. In this article, you'll discover how to plan a year's worth of social media posts and content. For example, an infographic can support a blog post that analyzes the integrity of the data on which it was based. There’s a lot of focus on creating new content when we should really be focusing on creating more with less. It’s important to note that you most likely already have content shows in your existing content assets, so check your inventory first. Identify the keyword to be used in the content/persona targeted /industry targeted/ Article title / Media. Yes, amazing new ideas and brilliant sparks of creativity help, but we can’t rely on them alone. Creating a calendar from a template will allow you to create a blank calendar that you can fill in with events. We work to double your digital and we've done that for some of the best companies in the world. On the second row type the days of the week (one day per cell). wikiHow is where trusted research and expert knowledge come together. We use cookies to make wikiHow great. 1. Establish a workflow 6. Excel Calendar Template. However, it is a good rule of thumb to be able to set goals you want to achieve that are attainable and follow through with your established goals. It also helps you efficiently fill gaps in your content schedule. The most important calendar to be filled is the blog calendar tab first, the second is the overall editorial calendar and SM. A single content asset can also often give rise to several pieces of content, which we refer to as content atomization. But we can use little creativity, conditional formatting, few formulas & 3 lines of VBA code to create a slick, interactive calendar in Excel. What holiday is it on the 21st march 2028? Create a new workbook. With the layout of grid as shown, the main problem is calculate the date in the first cell in the calendar (B6). You should be able to execute this show at least twice per month. There are 8 steps to creating an effective social media calendar: 1. It premiers live every Thursday at 4:00 pm PT and includes a live chat with the hosts. So, go ahead and insert Sunday, for example, into the B3 cell. Now that we have all of that out of the way, let’s get to the good stuff: calendaring all of our amazing content. You can make an event that spans multiple days by using the "Start Date" and "End Date" fields. Start crafting your posts 7. While Excel shines easily when you want to log this data, it has no quick way to visualize this information. One-time show example: Who doesn’t love CMI’s annual Benchmarks, Budgets and Trends report?! There are a variety of calendar templates available that you can customize to your liking, which will be a lot quicker than trying to format a calendar yourself. This is done with this formula: This formula figures out the Sunday prior to the first day of the month by using the CHOOSE function to "roll back" the right number o… This is because you can schedule the content and they’ll post automatically on your behalf. You can do this with Excel or Google Sheets. Jamie is the inbound marketing strategist at London based digital agency Manifesto. If you really can’t stand to see another ad again, then please consider supporting our work with a contribution to wikiHow. Excel has a wide variety of useful tools, but one of the criticism is it doesn’t have any built-in calendar tool. To add your content to the calendar and get the most out of your content: That’s it! You can find Date Picker on the Developer tab, which is hidden by default. Click CalendarMaker, and then click Run to create the calendar. The calendar helped me consistently post unique content every single day of the year, which is why I continue to create a social media content calendar every year. Create a dynamic monthly calendar in Excel. 5. This website uses cookies to ensure you get the best experience on our website. See below for a formula that will dynamically return the first day of the current month. Like in the case of blog posts, they may have a different author, topic or format, depending on the content, but they always connect back to the content strategy and have at least one clear audience in mind. Note: This example assumes the start date will be provided as the first of the month. As far as I have found out, the only holiday in March in 2028 is Memorial Day, BUT it's on the 29th. You can also take a list of calendar events from a spreadsheet and import them into your Outlook calendar. It has to be done on a regular, ongoing basis. Click the Sheet1 tab. Usually you can select the displayed year or month and then click the ▼ button that appears next to it. Copy the Visual Basic for Applications code below into the module sheet. Instead, everyone needs to be on the same page with what content is being created, plus where and when it’s being published. These free marketing calendar templates are in Excel and PDF formats. We have our weekly ON newsletter (binge-worthy show) and our big masterclass courses (one-time shows), and then we have our blog to help round out the calendar and provide ongoing information (regularly scheduled programming). By signing up you are agreeing to receive emails according to our privacy policy. Browse through the calendar templates, choose an Excel calendar template that is best for you. Step 1: Start with Existing Content Assets. You could also include a video which explains the wider ramifications of its findings – so on and so forth. wikiHow's. This allows you to visualize how your content is distributed throughout the year. Content atomization will become your best friend when it comes to content calendaring, so get to know a bit more about it, plus get amazing examples and inspiration here: 49 Tactics to Atomize Your Content Marketing. This template also tracks the status of each piece of content, the category it falls under, marketing goals, and more. For certain versions of Excel, such as Excel 2011 for Mac, you'll need to select "New from Template" from the File menu instead of "New." 6. Note: By default, a template file download goes into the Downloads folder on your computer. Audit your social networks and content 2. This meeting can be used to schedule the publishing content from your repository with realistic time frames and to support social media activity, email newsletter inclusions, etc. If you use the tools mentioned above to create and share high-quality posts at the right time on each channel, you’ll likely see better results from social media. Whether you plan content on a weekly, monthly or quarterly basis, depending on how quickly your industry or organization moves, there are several universal keys to content calendar success: Fantastic! Please do as follows: 1. Aside from being super fun to watch, this show is also a fantastic case study for what a true binge-worthy show looks like and for how to build and engage with an audience. wikiHow's Content Management Team carefully monitors the work from our editorial staff to ensure that each article is backed by trusted research and meets our high quality standards. Thankfully, sometimes all that’s needed to get on the right track is a quick how-to and a great starter template, which is exactly what we have for you here. Before we jump into calendaring our content, let’s talk about what a content calendar actually is and a few baseline requirements for success. If you don’t have any shows in your existing content assets, or you need more shows to round out your calendar, then you’ll want to focus on creating new content shows. These also get plugged into your calendar first. Click Developer > Insert > Combo Box (Form Control). Whether you plan content on a weekly, monthly or quarterly basis, depending on how quickly your industry or organization moves, there are several universal keys to content calendar success: 1. 3. In short, these content shows become predictable, steady initiatives that our audiences can rely on and recognize. Include your email address to get a message when this question is answered. Click the Download button on the template page, open the template file in Excel, and then edit and save your calendar. Okay content is easy. Creating a content calendar from scratch is one of those tasks that seems so much more complicated than it actually is. Invite your team to review, and use their feedback to improve 8. Shift the Calendar folder, and select the calendar which you will export to Excel. Think white papers, research papers, contests, user-generated content campaigns, etc. While there are a ton of amazing, wonderful content calendaring platforms and tools, we’ve opted for an Excel spreadsheet. That’s because it’s a great starting place, easy to edit and modify, and almost everyone has the ability to open the file. You can usually set the day the week starts as well by selecting it and choosing a new one. Blog editorial calendar templates (excel, Google calendar, and Google sheets) Social media calendar templates (excel) Editorial content calendar templates (excel) Hubspot Editorial Calendar Templates. A must-read! 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