Digital Web Services August 4, 2020. 7 Must-Do E-Commerce Marketing Strategy. When you click the shopping cart icon and go to your basket page without adding any items, this is what you see: The company greets you with an assertive message that reads, “We can only assume that’s because you haven’t seen our awesome deals yet” and recommends products that are currently on sale. Tel. “So we created a handful of videos that we posted on our product pages that discuss how to breed crickets, how to store your crickets and superworms and what it's like to unbox them.”, “These videos have done a nice job increasing our on-page time by over a minute per page,” he said. With minor improvements, you can enhance your marketing efforts for each stage of your sales funnel. With so many eCommerce platforms available to choose from and so many potential opportunities on the market, there’s simply no excuse to ignore the statistics that present themselves before our eyes. Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. sales worldwide, e-commerce continues to grow year after year. Many e-commerce brands display their customer reviews on homepages, landing pages, or product pages. Add customer feedback and ratings to your promotional emails. A few days before your next sales campaign, write a simple. Rather than only write “be prepared,” the company also gives you the option to download its event invite and save the date to your calendar. But, McQueen said, in interviews with 1000 customers in the U.S. and U.K., Shopper.com learned consumers feel 3x savvier when they find coupons in online searches than if they are simply handed to them. The good news is you can nudge prospects to move down your sales funnel by using the right strategies at the right time. …whereas they greet informed prospects with this message: After answering a few questions about your age, location, preferences, and goals, Care/of asks for your email in the middle of the quiz. Recover Lost Sales with An Abandoned Cart Email Flow, 11. After all, who else can describe a product better than an actual user? If you’re not a MeUndies subscriber, you pass on an exclusive member price, and that sounds too good to overlook. Share . And, because this makes it easier for the search engine to know the information on a given page, there’s potential for a rankings boost, too. However, a majority of ecommerce companies fail at content marketing. At this stage, you should identify possible obstacles to buying and remove them with timely intervention. Goal + Strategies + Tactics = A concrete ecommerce marketing plan. Consider your content as a free offer to potential or existing clients, which can be used as a tool to create new purchases and other additional sources of revenue.". 101 Huntington Ave, Floor 7 Plus, they help you stay top-of-mind of your subscribers. Aalap Shah, founder of Amazon/ecommerce-focused agency 1o8, said to consider social commerce platform CommentSold. “In narrowing our audience, we see a drop in overall clicks, but a huge uptick in CTR and conversions—a win-win-win situation in terms of budget and ROI,” she said. After this honest statement, the company positions itself as the leading mattress e-tailer and warns you by saying, “Don’t buy a mattress without reading this first.”. As 2020 approaches, the stakes have never been higher for online retailers trying to compete with sellers flooding marketplaces from retailers like Amazon and Walmart—and, in some cases, the direct-to-consumer retailers themselves. Violet Grey takes it even one step further and carries customer testimonials to their subject lines: This way, the company creates social proof even before you open the email. In addition, he said customers of ecommerce platform Shopify can easily implement the tactic by installing apps from the Shopify App Store like Woohoo. “Normally when we think of influencers, we think of a Kardashian-level celebrity with millions of followers,” said Meaghan Brophy, senior retail analyst at small business resource Fit Small Business. When you’re about to buy one of its products, MeUndies offers you a membership upgrade and a better price. At this stage, you need to make the process easier for your prospects leads and nudge them towards buying with the right incentives at the right time. What’s more, by using a strong statement, they evoke your curiosity and make you want to see the product immediately. Here are five solid, yet underused strategies you can use to support your BoFu efforts. Another marketing strategy for your B2B e-commerce business is account-based marketing (ABM). It's not a … Your email address will not be published. Especially personalized ones. Convert new visitors into first-time buyers and return visitors into repeat customers. He recommends using a tool like the browser extension MozBar to find the domain authority of sites and to only reach out to those with a domain authority greater than 40. Bestsellers is the perfect place to get frustrated visitors back on track. When you abandon your cart on their website, Tuft & Needle sends you, first, this email with the subject line “The Spookiest Bed Time Story Ever…”, In Part One of their email flow, Tuft & Needle agrees with prospects on one critical issue: mattress shopping sucks. Maybe, in their eyes, this wasn’t exactly what I was looking for…. One popular strategy is using the ad platform Google Shopping, which shows users products related to their Google searches—and when that user clicks on an item, they are ushered directly to the seller’s site. Olga Mykhoparkina, CMO of team chat platform Chanty, predicts voice search will be the biggest trend for ecommerce marketing strategies in 2020. Collect Super-Targeted Leads with Quizzes, 4. “What makes Showcase ads so interesting is that you can bid lower than you typically would on a traditional Shopping ad, while showing prospects a wide variety of products and images,” she said. Guide customers in a new direction when items on their wishlists sell out. That’s why the company offers me similar products that I might like more. Sleeknote has everything you need to build an audience, engage website visitors, promote popular products, and more. When you scroll further down in the email, you can see how they categorize their gift guides and know what to expect. “The challenge for ecommerce businesses in terms of integrating UGC into their marketing strategy is how to achieve this organically without crossing the line into sponsorship and identifying and incentivizing sufficient users to make a worthwhile effort,” said Polly Kay, senior marketing manager at window treatment company English Blinds. Many online stores create holiday gift guides for Christmas, New Year’s, or Valentine’s Day to suggest relevant gift ideas to their visitors. Notice how they include product ratings and reviews under each item. “. Hear what makes us great -- straight from our customers. “So we're pushing forward and creating more videos for our top-converting pages.”. In addition, Lewis recommends optimizing images specifically for commerce, as Google Images is the second-largest search engine by volume. Taking several forms, ranging from “Which Starbucks drink are you?” to personal style finders, lead generation quizzes are one of the best ways of collecting segmented ToFu leads. In an ideal scenario, prospects would likely land on your homepage, click a category, and from there, go to a product page before moving onto checkout. Shortly after creating an account on the Chairish website, I received this welcome email asking me to find my favorites. Remind them occasionally about their wishlist items. While doing all these, notice that the company always keeps the CTA, “Go to Cart” at the bottom of the email, in case they already persuaded you. A complicated checkout process or a simple distraction might easily cause cart abandonment, but what if the product isn’t right? Check out this on-site gift guide example by Ban.do: Notice how the company categorizes different gift options by “our faves, gifts under $25, gifts under $50.” Ban.do also lets you refine your choices using the filters on the left and find the perfect gift you’ve been looking for. Email is still the highest converting channel for many e-tailers and offers a consistent revenue stream. Kent Lewis, president and founder of digital marketing agency Anvil Media, said brands should add structured markup language, which is also known as schema, to the backend of their, Olga Mykhoparkina, CMO of team chat platform Chanty, predicts, Ecommerce brands will also want to make sure, “Specifically, we found that when website load speed increases Google will rank pages higher in search results for relative keywords by increasing our, Jeff Neal who works with the online marketplace The Critter Depot, , the ecommerce brands that will win in 2020 will create, Like email signups, Prafull Sharma, CEO of content marketing agency LeadsPanda, recommends brands encourage their fans to produce their own content in exchange for an incentive. Include product image, product link, and price information. Auch Social Commerce, also der Verkauf über soziale Medien (32 Prozent) und Werbung und Verkauf auf Marktplätzen (28 Prozent) werden als wichtige Entwicklungen eingestuft. Encourage subscribers to create wishlists on your online store. Sneh Ratna Choudhary, content marketer at proximity marketing company Beaconstac, said filters on social platforms like Snapchat and Instagram can yield unique shopping experiences for ecommerce brands. For brands that are more cautious about voice technology, John Frigo, digital marketing lead at MySupplementStore.com, said another communication option shoppers actually use is SMS and push notifications, which have huge open rates. Ecommerce Marketing Strategy Conclusion. The 2020 CommerceNext report found that 53% of all retailers will decrease their marketing budget for the remainder of 2020. What’s their secret to achieving more revenue and higher conversions every year? And, unsurprisingly, it’s the same brands who succeed at turning their visitors into first-time buyers and customers into brand evangelists—regardless of the competition. Notice how they give you a valid reason to submit your email address by saying, “So we can save your answers.”. UGC from micro-influencers can also help maintain the authenticity and authority some big-time influencers have lost. “Specifically, we found that when website load speed increases Google will rank pages higher in search results for relative keywords by increasing our page speed score in our paid Google Ads account,” he said. Every human thinks differently. And they work. Want to know more? Provide your new prospects a unique discount code that only applies to certain products. Next, they offer you the opportunity to become a “grooming guru” and impress your friends. Brophy suggested using personalization in emails to retarget customers with abandoned carts. Convince Customers with Sold Out Products. Win. It’s an exceptional abandoned cart email flow, demonstrating how you can sell without being salesy. When you click the hyperlink, you land on a page where Tuft & Needle handles your objections and supports its claims with customer testimonials. Ruba Aramouny, owner and strategic director of Solid Marketing, suggested using Google’s showcase shopping ads to help attract top-of-funnel traffic at a lower cost. Experten sehen in den Bereichen Mobile Payments, mobile Apps und Sicherheit mit jeweils 33 Prozent die wichtigsten Investitionen im Jahr 2019. On a related note, QR codes in print ads allow consumers to easily visit advertisers’ websites. The easiest way to identify the success of ecommerce content marketing is by measuring user engagement. If you want to convert empty carts without completely overdoing your checkout process, you can create a product recommendation popup that shows on your cart URL: Like what you see? The opportunity to boost your sales funnel gift guide via an email leads! 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