Also, trade shows provide a captive audience. Generally trade shows are open to the public and are attended by company representatives and members of the press. Objectives of exhibitions: An exhibition is an important part of the promotional mix of industrial markets. The Trade Show Advantage. Entrepreneur's ability to recognize unmet consumer needs and unique and unfilled market niches To understand industry and examine and analyze industry trends. Reading through this article you will get a fair idea about the advantages that you will be able to avail by participating in trade shows which will in turn increase your business and networking. 1. An exhibition is the same, except the audience is normally the general public. B. … Exhibiting at trade shows is a tried and true way to reach potential customers. It is about weighing risk versus reward. 2. 1) Showcase your newest products. Examples of trade shows are CeBIT and Hong Kong Electronics Fair (computer industry). This article speaks mostly about what are the benefits to participate in any trade event and throws light over 10 reasons that will instigate you to mark your presence in trade shows and exhibitions. Raise brand awareness. Trade shows offer budget friendly solutions to market your brand and sell your product. Benefits and risks of trade shows and exhibitions. Involvement at trade shows creates many benefits for your company in the marketing world. The first and most obvious advantage of virtual trade shows is that event hosts and/or exhibitors can save a lot of money on travel, lodging, promotional items, and other costly expenses typically associated with trade shows. This is up from 4,601 visitors in 2015. We will discuss what exactly virtual trade shows entail before comparing them to traditional in-person trade shows. 3. There are tons of fantastic fashion industry trade shows 2020 around the world for fabric and manufacturer sourcing and for exhibiting your brand to potential buyers. Subscribe and be the first to get exclusive content, event news, marketing tips, exhibitor resources and more. Trade shows Exhibitions Newspapers The Internet Government agencies. Virtual trade show events mean hosts and/or exhibitors can save a ton of money on travel, lodging, promotional items, and other costly expenses typically associated with trade shows. Virtual Trade Shows thus provide a rich and engaging platform for real-time marketing and lead generation activities without the hassle that comes with physical events- wading through crowded auditoriums, confronting steep event expenditures, putting up with logistical bottlenecks etc. ETF is a full-service exhibition, trade shows & event organiser with over 35 years experience in creating and delivering award-winning experiences around the world. Browse and connect with visitors attending, participating exhibitors and view profiles of speakers and organizers. 41 Trade Shows in Nigeria; Exhibition Name Cycle Venue Date; ASLMInternational Conferences on "Reshaping the Future of HIV, TB, Malaria, Flu, Neglected Tropical Diseases and Emerging Pathogens in Africa": every 2 years: Abuja Transcorp Hilton Abuja: Dec. 2020postponed ! 88% participate in trade shows to raise awareness of the company and its brand. A trade show is an event where goods and services in a specific industry are exhibited and demonstrated to other businesses. Virtual Trade Show Benefits and Advantages. Trade shows are designed to let entrepreneurs meet many potential customers face-to-face in a brief period of time inexpensively. Discover the benefits of trade shows and how to convince your boss to give face-to-face events a shot! Cost Effective. There was the business-to-business trade shows- whose exhibitions were in the areas of health care, computer products Exhibiting at trade shows offers several benefits to your business. This will give them opportunities to learn about the competition and the market in general. It’s always much easier to source fabrics and trims when you can see and feel the actual materials on the spot. There were two different types of trade shows. Key benefits of Fairtrade. We transfer wealth back to farmers and workers in developing countries who deserve a decent income and decent work. Trade shows are intimidating, especially for small-scale business and upstarts. Visiting a trade show is an investment. All of this depends on you choosing the right trade show for your company. PROMEXICO defines international trade shows as large events designed to facilitate commercial transactions between businesses from around the world and outlines many of the advantages of attending a trade show in its 2010 preparation guide. The Center for Exhibition Industry Research states that over 14,000 trade shows are held each year in the United States, Canada, and Mexico alone. Trade shows can be significant events for businesses to promote their products and services. : COMPACK NIGERIAInternational Packaging Exhibition.COMPACK focuses primarily on the end-users of … Through trade shows, companies can gather market intelligence on their industry. Fairtrade changes lives by changing trade. We look at the benefits of trade show exhibits and some of the more compelling reasons for exhibiting at a trade show. Trade fairs and exhibitions play a respectable role in industrial development and of course in import and export businesses. AGHA Gift Fairs are trade only events restricted to genuine businesses in the gift and homewares industry only. Manage, sell event tickets and promote your event on 10times.com Companies in a specific industry can showcase and demonstrate their new products and services. Top 7 Reasons to Exhibit at Trade Shows Trade shows present the unique opportunity to build face-to-face connections, drawing from a targeted audience of … 10. To help you understand the reward, here are some of the top benefits of attending trade shows: 1. A trade show is a great opportunity to raise brand awareness among industry professionals and the key decision makers that matter. Nothing beats a hands-on demonstration of an innovative product. Danni Charis October 14, ... Trade shows are primarily beneficial for your business because aside from showing off your products because you have every right of doing so, ... especially if you are planning to pursue putting up a trade show. trade shows in the marketing strategy was that of a selling medium. Companies utilizing trade shows and exhibitions as business development and marketing platforms with potential clients and buyers attending, is not a new concept at all. Values. Keep up to date with ETF events! By observing the booths of their competitors and examining their products, a company can obtain a better understanding of their position in the market and how to compete against their competitors in a better way. If you are planning to promote your products or services, joining an exhibition or a trade show is a wise decision. All around the world, trade shows and exhibitions have been held for centuries, in different forms though, and the business keeps growing to a large extent. What they fail to recognize is how in spite how expensive for rental stands service in Dubai , the benefits that trade shows give you far outweigh them. Promote industrial progress in the field of horticulture and landscaping through an exchange of horticultural knowledge Photo 7. World's largest business event platform, find all upcoming events, business conferences, trade shows, global seminars, networking meets and workshops. Geared to artisans, craft entrepreneurs and visual artists and their associations, in developing and transition economies, the list of online sites provides information on networking opportunities such as international trade fairs, biennials and exhibitions, events, online links to … Fashion Trade Shows 2020. The benefits of attending trade shows and exhibitions are numerous. Types of Exhibitions Trade Shows are b2b events. Unlike other marketing activities, exhibitions and trade shows offer a wide platform for brands to showcase their products, services and communicate their key message to a more receptive audience. Visitor Attendance. Trade shows and exhibitions can be useful marketing tools; however, not all businesses benefit from them. Utilizing the outdoors to conduct a trade show might promote product awareness and acknowledgment to amplified degrees because of the many benefits the outdoors can provide. Exhibitions provided a natural and nearly perfect plat form for the delivery of solutions to the buyers. Trade shows are particularly expensive. The four benefits listed above are some of the most lucrative trade shows have to offer, but they’re certainly not the only ones. According to the Center for Exhibition Research, there were approximately 9,400 B2B trade shows and exhibitions held in the U.S. in 2019, contributing $101 billion to the nation’s GDP. Getty. 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